Since your Facebook page is all about you or your business, why not use photos that best represent that?In addition to using photos taken by you or your team, stock photos are a great option for when you don't have the time or skills to create a design from scratch. You can find a wide range of stock photos to choose from on our list of23+ free image sources. If the photo license allows, we suggest editing or enhancing whichever photo you pick to match your brand or personality. You can easily do that with Pablo, Canva, or PicMonkey. For example, you could pick one of your favorite quotes and lay it over a photo.
Best Photo For Facebook Cover
Showcasing your employees in your cover photo is a great way to humanize your brand. It inspires trust and, if nothing else, a few friendly faces your customers can relate with.A few years ago, we used a team photo from our company retreat in Madrid as our Facebook cover photo. Our team is such an integral part of Buffer, so with this photo, we wanted our community to see the people behind the company.
Zapier is a platform that allows users to automate boring and repetitive tasks. When you click on Zapier's Facebook Page, there is no question about what they do. Their tagline "easy automation for everyone" says it all.Like Zapier, you can use your cover photo to highlight your brand's value proposition so your fans can quickly get an idea of what your business does and has to offer.
Your Facebook cover photo is a great opportunity to showcase your brand values and encourage people to join and support your cause. The World Wildlife Fund is committed to saving endangered species, and their Facebook cover photo clearly communicates their message and values to the fullest.
Use your cover photo to promote your social media campaigns by including a hashtag in the photo design. Canva did this a few years ago with their #MyDesignStory campaign, which told the stories of businesses and individuals who used the tool to make their small business dreams a reality.
Facebook cover photos are 851 pixels wide and 315 pixels tall for desktop, and 640 pixels wide by 360 pixels tall for mobile. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit, making it appear blurry. To avoid this, ensure the cover photo you upload meets the dimension requirements.
Mobile devices will display a smaller version of the cover photo than a desktop screen would, and the image below describes exactly why that happens. As you can see, there's a lot of space around the perimeter of the photo that could be cut off when a visitor is viewing it on a mobile screen vs. a desktop screen if you're not careful with your design.
If you get caught violating the above terms, Facebook could take action against your Page. And while Facebook doesn't explicitly say what will happen if you violate their cover photo guidelines, it'll be pretty inconvenient to have your Facebook Page removed because of a cover photo infraction.
After spending time designing the perfect cover photo, the last thing you'll want your visitors to see is a truncated version of it. If you upload an image smaller than those dimensions, Facebook will stretch it to fit the space. That means Facebook may only display a third of the image you designed.
Many of the best Facebook cover photos include a focal point along with a color scheme that aligns with the rest of the brand. Remember, your social media accounts are extensions of your business and they should make a good first impression on visitors.
You can still do this on your personal profile, but Facebook no longer sets up Business Pages this way. Now, as shown in the examples earlier in this article, the profile picture is completely separate from the cover photo.
Depending on your business, you can launch a Page on Facebook with a unique CTA button to the bottom right of your cover photo. Take the placement of this button into consideration when designing your cover photo.
If you want to use your cover photo to support a Page CTA, make sure your cover photo description also includes a text CTA and links to the same offer. This way, any time people view your cover photo by itself, they can still access the link.
Pro tip: Shorten your links and add UTM codes to track the visitors who view your cover photo and click the link in the description. Shortening and tracking features are available in HubSpot's Marketing Hub and with tools like Bitly.
How does this relate to optimizing your Facebook cover photo? Well, if you're spending time aligning your Facebook Page CTA, your cover photo design, and your cover photo description copy, you should also make sure to post about the same thing directly to your Page and pin that post to the top of your Timeline.
Choosing the right cover size for your Facebook Page may seem simple, but it can have a huge impact on users and prospects visiting your Page. An ill-fitting cover photo or video can look unprofessional and give the wrong impression about the quality of your products or services.
Facebook cover photos are a perfect example of how social media marketing is different than just regular social media usage. A great personal cover photo can be anything that we think looks great on profile; our business cover photos need to do much more.
When designing your Facebook cover photo, you need to be careful because the cover image is displayed differently on mobile and desktop. Although, designing with safe zones in mind will get you a Facebook cover photo that will display properly on both devices.
With all that being said, we recommend using the Facebook cover photo size of 820 pixels by 360 pixels and designing within the safe zones. This will ensure that none of the critical components of your cover photo are getting cut off on mobile devices or on desktop.
Aside from choosing something that is both high quality and relevant to our business, it can be difficult to know exactly what your cover photo should feature. That depends entirely on you, your business, and what you believe your target audience will be most receptive to.
Catch visitor attention by using relevant icons in your Facebook cover photo. You can add icons around your text or if you go with the more minimal approach, you can solely use icons in your design. Be creative and a good tip is to match your Facebook background with your icon colors.
Create an aesthetic Facebook cover photo by following a cohesive color palette. Use our color palette inspiration guide as a way to find a color combo that suits your branding. Being consistent and sticking with a few colors will significantly improve your design and help your banner image look professional!
The perfect Facebook cover photo size goes a long way in helping you make a great first impression with new users. Your image look good when displayed on both mobile and desktop, without bizarre cropping or the image showing up off-center. Combining the perfect cover photo size with Facebook cover photo best practices can help you build the social presence and reputation that you want to create for your business.
A Facebook cover photo is more than a random picture you choose for your business's Page. Cover photos are a way to promote your brand on social media - think of your cover photo as a digital billboard for your brand!
With 2.7 billion monthly active users, Facebook is still the most popular social media platform globally. Since over 2 billion people could see your Page, it's essential to make sure your cover photo is perfect.
For your cover photo to look great on both desktop and mobile, we recommend using the dimensions 820px wide by 360px tall. This size ensures that your cover image is tall enough when displayed on mobile phones and wide enough when displayed on desktops.
Facebook will crop the top and bottom of your cover photo on a desktop device and crop the left and right sides on a mobile device. To ensure that no important information is cut out of your cover photo, keep text and graphics within the Safe Zone dimensions shown below:
Facebook will automatically crop your cover photo for mobile or desktop viewing, so it's important to make sure that you use the dimensions 820px wide by 360px for your cover photo size.
As you can see in the example above, Facebook will crop your cover photo's height slightly on desktop computers. For smartphones, shown below, the photo's width will be automatically cropped and appear taller.
Sometimes Facebook will reduce your cover photo's file size, causing the image to lose quality. To avoid this, Facebook recommends saving your image as a PNG file; you'll also want to make sure the file size is as small as possible.
Uploading the perfect cover photo should be an integral part of your Facebook marketing strategy. Once you find the right dimensions and follow best practices for both mobile and desktop displays, your Page will be ready to showcase!
Just how you can mistakenly fill up space with too much text, it can also happen with a combination of text and visuals. Restrain from making your Facebook cover photo way too cluttered. There is no need to put tons of things in your Facebook Banner, it just has to look good. If you are promoting a specific sale or offer, only add the most important information and let the CTA button do the rest of the work.
Ugly color combinations are instant visual repellents. Try not to use random colors in the graphics for your Facebook cover photo. Your best bet is to either use your brand colors or to find some appealing color palettes on Colorhunt. Simply copy and paste the hex codes from the color palette you chose to your graphics editors. If you are using a photograph, sample some colors from the image to colorize text. For visual graphic styled Facebook banners, stick to no more than three or four colors at a time.
Another terrible mistake is to change your holiday banner at the wrong time. A good rule of thumb is to change your holiday-themed Facebook cover photo a week two before the actual holiday. If you sell products online, then you have to be especially aware of upcoming holidays so that you can promote your sales with enough time. 2ff7e9595c
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